GearCache Press Kit
====================

Brand assets for press, podcast, and partner use.

Contents
--------
gearcache-logo-mark.svg       Icon-only mark (the Peak), scalable
gearcache-logo-wordmark.svg   Mark + "GearCache" wordmark lockup
gearcache-icon-1024.png       App icon, 1024×1024 (canonical source, no alpha)
gearcache-icon-512.png        App icon, 512×512
gearcache-icon-180.png        App icon, 180×180 (Apple touch size)
gearcache-og-image.png        Social-share preview, 1200×630

Brand
-----
Brand name:   GearCache
Tagline:      Know your gear. Pack with confidence.
Domain:       gearcache.app
Press email:  press@gearcache.app

The mark is "the Peak" — a stylized mountain silhouette whose front shape
doubles as a checkmark, expressing both the outdoor audience and the
checklist core of the product. Adopted in May 2026.

Colours (sRGB hex)
------------------
Olive 700 / Primary       #3E4E3B
Olive 400 / Mark fg dark  #7A9473
Olive 800 / Mark fg cream-bg  #2A3627
Olive 900 / Text          #1B2419
Cream    / Mark fg dark-tile  #F0EBDD
Orange 600 / Sun light    #FF6D00
Orange 500 / Sun dark     #FF8A33
Background light          #F5F5F3
Background dark           #0C0F0C

Typography
----------
Headings & wordmark:  Space Grotesk (700 for "Gear", 500 for "Cache")
Body:                 Work Sans
Both available from Google Fonts.

Usage notes
-----------
* Don't redraw the mark freehand. The SVGs here use the canonical paths
  from the design system spec — use them as-is.
* Don't recolour outside the approved variants. The mark always reads as
  olive-on-light or cream-on-olive.
* Drop the orange sun accent below 48 px to avoid muddiness — the small
  favicon SVGs (16 / 32) on the website omit it for the same reason.
* Display the icon with rounded corners (≈18% of the side length).
* Don't space "Gear" and "Cache" as two words — single word, font-weight
  contrast carries the visual rhythm.
* Don't add a stroke to the wordmark or a drop-shadow to the mark in
  normal use.

Questions or want different formats? press@gearcache.app
